Mobile Value-added Services (MVAS) Market 2020 Future Scope and Price Analysis by 2024 
Category: #Technology  By Ronak Bora  Date: 2021-03-23
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Mobile Value-added Services (MVAS) Market 2020 Future Scope and Price Analysis by 2024 

In terms of revenue, global Mobile Value-added Services (MVAS) Market is estimated to surpass USD 1,300 billion by 2024.

Rapid technological advancement in mobile networking along with the introduction of 4G/5G LTE networks is anticipated to offer expansive growth scope for Mobile Value-added Services (MVAS) Market t over 2017-2024. Extensive utilization of application-based services is prompting mobile network operators & providers to develop innovative  platforms for 3G, 4G & 5G networks.

Mobile value-added services offer application developers, mobile operators, manufacturers, and other vendors greater prospects to extend their customer reach and generate  revenues. To meet growing customer demand, MVAS industry vendors are providing varied services, such as MMS, mobile email & IM, mobile advertising, SMS, mobile infotainment solutions, mobile money, and location-based services.

Growing adoption of smart devices in corporate offices and other workspaces will spur the demand for MVAS market solutions, which, in turn will supplement MVAS market share over the coming years. Employee owned devices, such as BYOD, are estimated to drive the demand and adoption of MVAS solutions. MVAS solutions  enable service operators to capture a significant customer base and increase their revenues. Growing customer demand for value added services in mobile networking is expected to foster Mobile Value-added Services (MVAS) Market.

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Growing trend of using employee and corporate-owned smart devices is anticipated to drive the Mobile Value-added Services (MVAS) Market. Employee owned devices such as BYOD are likely to fuel the application of industry solutions, allowing service operators to capture a specific customer base. Instances such as this could help MVAS companies to elevate their business value and widen overall presence.

The SMS segment is expected to hold the highest market share over the forecast period. SMS services are mostly used by companies to attractive new customers for generating sales and expanding business presence. SMS services are simple, reliable and are available at a low cost.

App to Person (A2P) SMS or enterprise messaging has surged exponentially over the years, mostly due to its use for OTP (one-time-password) confirmations, transaction alerts, notifications, branding and marketing. Given to its affordability, companies and businesses are mostly adopting SMS services for advertising purposes. These practices could have a positive impact on Mobile Value-added Services (MVAS) Market outlook.

List of the Key Companies that are Operating in the Mobile Value-added Services (MVAS) Market. They are as follows:

Alibaba Group Holding Ltd., Amazon, Inc., Apple, Inc., AT&T, Inc., Baidu, Inc., Etihad Etisalat Company, Gaana.com, Gemalto, Google, Inc., Guvera Limited, Huawei Technologies Co. Ltd., Hungama Digital Media Entertainment Pvt. Ltd., Inmobi Pte. Ltd., Intersec Group, KongZhong Corporation, Mahindra Comviva, Mavenir Systems, Nokia Corporation, NTT DoCoMo, Inc., One97Communications Limited, OnMobile Global Limited, Opencode Systems, Saavn LLC, Samsung Electronics, Sprint Corporation LLC, Tech Mahindra, Tencent Holdings Limited, Vodafone Group PLC, WeChat, Wynk Limited, ZTE Corporation

Several European and Asian countries have been witnessing a growth in the entertainment and media sector, especially in the mobile gaming space. Famous internet-based mobile games like Rollercoaster Tycoon and Pokemon Go! consume a lot of mobile internet, driving operators to provide multiple VAS packages for internet subscriptions.

According to reports, in 2019, Pokémon GO collated more than 55 million downloads, with the U.S. accounting for more than 10 million installs. Rising popularity of network/internet-based games could proliferate the MVAS business outlook over 2024.  

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Table Of Content:

Chapter 4    Mobile Value-added Services (MVAS) Market, By Solution

4.1    MVAS market share by solution, 2016 & 2024

4.2    SMS

4.2.1    SMS MVAS market estimates and forecast, by region, 2012 – 2024

4.3    MMS

4.3.1    MMS MVAS Market estimates and forecast, by region, 2012 – 2024

4.4    Instant Messaging/Email

4.4.1    Instant messaging/Email MVAS market estimates and forecast, by region, 2012 – 2024

4.5    Mobile Money

4.5.1    Mobile money MVAS market estimates and forecast, by region, 2012 – 2024

4.6    Infotainment

4.6.1    Infotainment MVAS market estimates and forecast, by region, 2012 – 2024

4.7    Others

4.7.1    Other MVAS solutions market estimates and forecast, by region, 2012 – 2024

Chapter 5    Mobile Value-added Services (MVAS) Market, By Application

5.1    MVAS market share by application, 2016 & 2024

5.2    BFSI

5.2.1    BFSI market estimates and forecast, by region, 2012 – 2024

5.3    Retail

5.3.1    Retail market estimates and forecast, by region, 2012 – 2024

5.4    Government

5.4.1    Government market estimates and forecast, by region, 2012 – 2024

5.5    Healthcare

5.5.1    Healthcare market estimates and forecast, by region, 2012 – 2024

5.6    Education

5.6.1    Education market estimates and forecast, by region, 2012 – 2024

5.7    Entertainment & Media

5.7.1    Entertainment & media market estimates and forecast, by region, 2012 – 2024

5.8    Telecom & IT

5.8.1    Telecom & IT market estimates and forecast, by region, 2012 – 2024

5.9    Others

5.9.1    Other applications market estimates and forecast, by region, 2012 – 2024

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About Author

Ronak Bora    

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Technology Magazine and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and spo...

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